Tupperware: The Nicest Thing That Could Happen To Your Kitchen!

Title

Tupperware: The Nicest Thing That Could Happen To Your Kitchen!

Description

Invented by Earl Tupper in the 1940s, Tupperware made its way into homes across America through the home party plan, a marketing technique brought to the company by Brownie Wise. Under the home party plan, a "hostess" invited friends to her home for a product demonstration conducted by a Tupperware "dealer"--almost always a woman. These saleswomen were encouraged to sell, sell, sell and recruit others to join their team. The most successful "dealers" effectively became small business owners when they earned a spot as a regional distributor. The home party plan created a network of successful businesswomen, providing a socially acceptable yet subtly subversive employment option for the suburban housewife and others. However, this image--which graced the cover of a catalog of Tupperware products in 1958--depicts a decidedly conservative brand of post-World War II American domesticity.

Creator

Tupperware Corporation

Source

Tupperware Corporation, "Tupperware: The Nicest Thing That Could Happen To Your Kitchen!," The Tupperware Film, accessed September 23, 2011, http://www.thetupperwarefilm.com/gallery.html.

Date

1958

Type

document

Text

Tupperware
The Nicest Thing That Could Happen To Your Kitchen!

Original Format

catalog

Embed

Copy the code below into your web page

Files

Barnwell_TupperwareCatalogueCover.jpg

Collection

Citation

Tupperware Corporation, “Tupperware: The Nicest Thing That Could Happen To Your Kitchen!,” The State of History, accessed December 18, 2018, https://soh.omeka.chass.ncsu.edu/items/show/12.